Dominika Żak Deezee shoes owner Barbara Steczyńska, Dawid Szymajda Innovation mindset The Innovation mindset is a special way of thinking. The innovation mindset includes: strength, Energy, faith, experience, openness, determination, motivation, ambition and innovation. If we think about someone, who is innovative, we usually mention Steve Jobs and Elon Musk. We must be aware that innovative people are also among us in Poland. Every day, they inspire many of us to work harder and follow our dreams. In this essay we want to prove that one of many examples of such people is Dominika Żak. Basic information about Dominika Żak • She comes from Poland (Jarosław) • She is the founder of an online store called Deezee Shoes • She has created an online store, which is worth 30,000,000 PLN today, • Deezee Shoes has operated since 2005, • She has achieved success and now her shop is very popular among polish woman • Last year she sold 110,000,000 pairs of shoes, • She's definitely the queen of social media in the online fashion industry (2 mln followers) • She spends all her free time on developing her company, • Her passions are shoes, fashion and travel, • She has wanted to become a german teacher, graduated and worked as a lecturer at the University of Warsaw, • She created the valuable business for 3 000 PLN borrowed from her mother • She combines work with being a mom, wife, friend and businesswoman • Dominika Żak sold half of her shares to CCC to develop her company. Now we can buy boots from Dominika Żak in CCC Why has Dominika started her own business and how has she begun? • Dominika’s business idea – the fact that she has small feet (size 35) and she couldn't find small shoes in Poland • To get small shoe sizes, Dominika had to buy a lot of pairs in warehouses • She has left one pair of shoes for herself and has sold the rest on allegro.pl • Dominika has sold clothes and shoes on the following markets in Warsaw • Finally, She opened a company for 3000 PLN borrowed from her mother and she used allegro to make money Why Dominika has an innovation mindset? She has passion and vision. She loves fashion and shoes. She finds joy in discovering, planning, learning and preparing everything about shoes and her company. Dominika believes that her success is based on her passion and hard work. Dominika wants to create a global brand that will be known all over the world. She is driven to make a difference in the world. Dominika has huge plans and dreams. She would like to find ‘’undiscovered’’. The greatest joy for her is in experiencing the unexpected. Dominika said that she loves failures. She has experienced many difficult moments during the development of her company, which she does not regret. She is willing to experience failure, she embraces it, tries to understand it, and learns from it. Dominika believes that the failures determine her to work harder and more effectively. • Dominika is inspired by people with great knowledge and passion. She likes to teach others, but it is also important for her to be with personalities from whom she can learn something new. She is an innovator, who is willing to learn something from everyone. Dominika loves other people; they are the greatest value for her. • The biggest challenge for Dominika is to combine business, home and finding time for yourself and your friends. Dominika treats the company like a child, so she doesn't feel any sacrifice. She would like to tell women who think about their business - you don't have to give up anything, it's a matter of very good organization and discipline. • Dominika is open to new impressions and experiences in her life. For now, she is happy and manages the company very effectively. Dominika wants to enjoy life, travel, explore the world, get to know new places and people. She wants to invest in her passions, avoid things that do not interest her. Dominika always tries to see new possibilities and opportunities. Ideas arise by opening itself up to their environment, wondering what is happening around them, or what is not happening. Dominika is aware of this fact. • She has built her company for a long time and she has achieved success after 15 years. It shows that Dominika is very patient, determined and loves what she does. She is ambitious and not afraid of anything. • Dominika is a very brave and responsible entrepreneur because she has taken the risk and sold half of her shares to CCC. It was a difficult decision for her because DeeZee is a company, which she has created from the beginning. Now Dominika knows that it was an excellent choice because she can learn from him and its business is increasingly profitable. It shows that Dominika is acutely aware of her environment and she can make right decisions. She desires to be moved and move other people. Dominika is very hard-working, curious, patient and motivated. To build the brand, Dominika has spent all her free time looking for inspiration, ideas, browsing foreign websites and reading fashion articles because she hasn’t known much about shoes and fashion at the time. It refers to the fact that innovators are among the first to admit they don’t have all the answers and do something with it. Thank you for your attention