Biznesplan dla
advertisement
Załacznik nr 2 Biznesplan (Nazwa przedsięwzięcia) 1. Dane adresowe Nazwa spółdzielni socjalnej ________________________________________________________________________ Adres ___________________________________________________________________________ Kod pocztowy ___________________________________________________________________________ Telefon ___________________________________________________________________________ Wykształcenie członków spółdzielni socjalnej - ukończone szkolenia ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ Doświadczenie zawodowe członków spółdzielni Okres ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ 1 2. Działalność spółdzielni socjalnej W dziedzinie (Gdzie? W jakiej branży? Jaki typ działalności?) ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ Oferujemy (Co? Produkt, usługi, szkolenia itp.) ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ Komu (Rynek, typ klientów, obszar itp.) ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ Rozpoznanie rynku (Jakie są potrzeby klienta? Dlaczego nasza działalność jest potrzebna? ) ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ Nasza przewaga nad konkurencją (konkretne przewagi) ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ Podstawa naszego zysku (określone elementy przychodów lub kosztów) ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ 2 Mocne strony (które pomogą spółdzielni odnieść sukces) ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ Słabe strony spółdzielni (które mogą utrudnić odniesienie sukcesu, i jak można temu zapobiec) ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ 3. Produkt czy usługa Produkt = coś, co zostaje wyprodukowane, np; wyroby rękodzieła, opakowania, meble itd. Usługa = praca, którą możesz sprzedać innym, np.; usługi opiekuńcze, sprzątanie itd. Jaki oferujecie produkt lub usługę? Czy jest to coś nowego lub unikalnego? Jaką ma on waszym zdaniem przewagę nad innymi i możliwości? Opiszcie swój produkt lub usługę, jak go będziecie wytwarzać, skąd brać materiał ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ 3 4. Rynek - region Opiszcie rynek, na którym działacie. Zasięg geograficzny, jak dostarczacie produkty/usługi ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ 5. Klienci Kim są klienci? Osoby prywatne, firmy, stowarzyszenia, sektor publiczny? Jaka branża? Kto podejmuje decyzje o zakupie? Ile razy w ciągu roku kupują? Gdzie mieszkają? ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ 4 6. Konkurenci Jaką macie konkurencję? Z jakimi firmami będziecie musieli walczyć? Kto jest liderem na rynku? Zidentyfikujcie kilku swoich konkurentów. ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ 7. Marketing - reklama Jak będziecie promować swój produkt lub usługę? Jak dotrzecie do właściwego rynku? Jak będziecie je sprzedawać? Jaka forma marketingu? Jakie narzędzia marketingowe, cena, kanał dystrybucji itp.? Jakie są potrzeby? Jak będziecie motywować do zakupu waszego produktu / usługi? ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ Czy jest potrzebna jakaś licencja, pozwolenie? ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ 5 8. Organizacja Kto zajmuje się organizacją? Kto jest odpowiedzialny za produkcję, zakupy, marketing, sprzedaż, administrację? ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ 9. Ekonomia Ustalanie cen Opisz w jaki sposób ustalacie cenę swojego produktu/usługi. ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ 10. Budżet Wydatki Przychody ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ 6 11. Finansowanie Kapitał początkowy/obecny Ile pieniędzy potrzebujecie na rozpoczęcie/rozwinięcie działalności/restrukturyzację-zmianę profilu działalności? ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ 12. Ryzyko i możliwości Jakie ryzyko niesie działalność, praca w formie spółdzielni socjalnej? Jak będzie wasza sytuacja za trzy lata? ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ 7 13. Referencje / osoby zainteresowane twoją firmą ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ 8